Eugene Pak focuses his practice on intellectual property disputes and counseling. He represents a wide range of companies and organizations in matters involving complex copyright, trademark, and other intellectual-property related issues.

His litigation experience includes representing companies in anti-counterfeiting, trademark and trade dress, domain name, copyright, DMCA, patent, advertising and trade secret matters. He has represented clients in proceedings before federal and state courts, arbitration panels, WIPO and NAB (UDRP actions), and the Trademark Trial and Appeal Board. He has also handled employment and commercial litigation matters.

In addition to his litigation practice, Mr. Pak regularly advises on trademark, copyright, advertising and sweepstakes matters. He works with clients in selecting, registering and maintaining their trademarks domestically and abroad, and implementing anti-counterfeiting programs; assists companies in obtaining copyright protection and avoiding copyright infringement liability; and advises on advertising and promotions issues. Mr. Pak also advises on issues regarding the rights of publicity and privacy. He has worked with large publicly traded companies as well as smaller, emerging companies, among them many technology and online companies. Mr. Pak also negotiates and drafts a wide variety of licensing agreements including software licenses, OEM licenses and trademark licenses and co-existence agreements.

In 2005, the National Asian Pacific American Bar Association (NAPABA) named him one of the Best Lawyers Under 40, recognizing the prominence and distinction he achieved and his strong commitment to civic affairs and pro bono matters. He also received the Distinguished Service Award from the Asian American Bar Association of the Greater Bay Area in 2005 and the Unity Award from the Minority Bar Coalition and Korean American Bar Association in 2003, in recognition of his contributions to the community and these organizations and his frequent pro bono work. Mr. Pak is an active member and former treasurer of the International Association of Korean Lawyers (IAKL).

Representative Matters

• Represents a large manufacturer of networking hardware and software products in anti-counterfeiting disputes and enforcement efforts.
• Advises and represents a leading Korean-owned ATM company in dispute with Korean manufacturer over ownership of trademark (ICDR arbitration in Korea).
• Serves as intellectual property counsel for a Korean-owned leading manufacturer and distributor of motorcycle parts, clothing and accessories, including handling trademark prosecution and enforcement actions worldwide.
• Advises and represents a leading Korean apparel company in trademark matters in the United States.
• Advises and represents companies in the technology, computer game, entertainment, food and beverage, and consumer retail products fields in trademark prosecution and enforcement efforts and copyright matters; manages worldwide trademark portfolios.
• Represented a well-known nonprofit organization in trademark and trade dress infringement and dilution action involving its wristbands in the Eastern District of Texas, and in a design patent infringement countersuit in Oklahoma.
• Served as lead counsel for a website developer in litigation involving the use of copyrighted text and images.
• Trial counsel for a jewelry designer in a trade dress infringement action in the Southern District of New York.
• Represented a major software developer in anti-counterfeiting cases involving well-known software products.
• Represented non-profit organization in copyright dispute regarding use of a painting in advertisements.
• Counsel for a newswire service in trade secret litigation; obtained a preliminary injunction requiring former employee to cease working for competitor and from using customer lists.
• Represented a well-known Napa Valley winery in Lanham Act litigation against a Canadian wine kit manufacturer.
• Represented an online document-sharing company in a DMCA dispute regarding copyrighted documents posted by customers.
• Represented a leading content management software firm in copyright litigation involving the scope of a software license agreement.
• Represented an online document delivery service in class action copyright infringement litigation involving indexing and delivery of copies of print articles.
• Advised a leading computer game publisher on worldwide sweepstakes promotion in connection with the FIFA World Cup.
• Negotiated a trademark license agreement relating to distribution and publication of music used in computer games.
• Advised client on privacy issues and policies for website and customers' websites; negotiated licensing agreement regarding use of large business information database.
• Counsel for a leading investment brokerage firm in an employment discrimination action before the NYSE Arbitration Board and related breach of duty of loyalty counterclaim; prevailed on defense of discrimination claim, and obtained damages award on firm’s breach of duty of loyalty claim.
• Represented state food and agriculture department in litigation regarding milk nutritional standards and milk pooling regulations.
• Represented Korean American organization in quiet title and real estate fraud litigation regarding Korea Town retail shopping plaza.