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13 OCT 2011

Keeping pace with social media in the workplace


Report


Kate Hodgkiss
Adam Hartley
Vinita Arora


Shifting Landscapes
Report 4 - Knowing your tweet from your trend: keeping pace with social media in the workplace.


The use of social media is now common place in the corporate world, but are organisations protecting themselves by ensuring the relevant policies and procedures are in place?



Social media connects millions of people across the world every day and has become an important way for people to communicate. It is now an integral part of the way we live and increasingly affects the way we work and do business.

Section 1 provides an overview of the current state of the European market and our perspectives on future directions. Sections 2 and 3 contain detailed overviews of 31 European countries with accompanying project lists.

Businesses have recognised that positive use of social media can be an effective tool for marketing and brand awareness and other uses within the workplace are ever-expanding. However, whilst its many benefits are undeniable, social media also presents employers with some new problems, a new platform for existing problems and the potential to magnify common business risks.

Employee use of social media, inside and outside the workplace, can expose employers to serious legal liabilities.

Reflecting our position as a leader in employment law, we have commissioned an in-depth study into how social media is used in the workplace. In particular, the report focuses on the opportunities and challenges social media presents to employers. The responses, which include views from both employees and senior decision makers in large business enterprises, have been analysed with detailed commentary to provide a comprehensive report.

To request a copy of the Report please email

If you would like to discuss the Report in more detail please do not hesitate to contact us.

This information is intended as a general overview and discussion of the subjects dealt with. The information provided here was accurate as of the day it was posted; however, the law may have changed since that date. This information is not intended to be, and should not be used as, a substitute for taking legal advice in any specific situation. DLA Piper is not responsible for any actions taken or not taken on the basis of this information. Please refer to the full terms and conditions on our website.

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