Our practice group is well equipped to handle clients’ most sophisticated legal needs. DLA Piper has a team of lawyers, many of whom have backgrounds in advertising, marketing, business, and government enforcement and who serve a wide variety of corporate clients, from Fortune 100 companies to nationally recognized advertising agencies and promotion houses.

Our strength comes from our experience in a range of advertising subareas, from Federal Trade Commission regulations to broadcast network standards, from sweepstakes and gaming laws to unfair competition and trademark infringement. We negotiate transactions and litigate disputes in state and federal court. We resolve challenges from government regulators and challenge competitors before the National Advertising Division of the Better Business Bureau. We counsel clients on a full range of issues, from the legal review of advertising copy to large scale audits of corporate trade practices. We negotiate sponsorship, licensing, and agency agreements; review comparative advertising for false and deceptive claims; design sweepstakes and contest promotions; review rebate, coupon, and gift certificate issues; and review packaging and product labeling for compliance with health and safety regulations.