DLA Piper continues to rise in BTI Brand Elite ranking

DLA Piper has once again been recognized as a top-branded law firm in BTI Consulting Group's BTI Brand Elite 2017: Client Perceptions of the Best-Branded Law Firms.

The firm has continued to ascend in the annual rankings, rising two spots from 2016 to place fourth this year in a list of law firms with the best brand standing among general counsel and legal decision makers. The report highlighted DLA Piper as one of the "best of the best" firms in a number of categories, based on factors such as its willingness to make changes to boost client service, its perception among clients as a long-term industry leader and its consistently strong position on client short lists. The firm was also recognized as a top choice for bet-the-company work and as one of the five most tech-savvy law firms.

BTI Consulting Group conducted more than 600 in-depth interviews with corporate counsel to determine client perceptions of 426 law firm brands, which form the basis for the ranking.