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Wilson Lung

Wilson Lung

Of Counsel
About

Wilson Lung, Of Counsel in DLA Piper's Intellectual Property & Technology team in Hong Kong, is a client-centric legal adviser and a catalyst for global innovation and business evolution.

Wilson provides strategic advice to clients from Greater China and overseas across diverse sectors, including consumer goods, food & retail, media, sport & entertainment, financial services, and technology. His practice spans both contentious and non-contentious areas of intellectual property law.

Wilson excels in brand clearance, protection, and enhancement strategies, as well as trademark and copyright registration, prosecution, and portfolio management across Asia and beyond. He has a proven track record in overcoming challenging trademark office actions.

On the transactional side, Wilson's expertise includes conducting due diligence, issuing legal opinions on intellectual property rights, as well as preparing, negotiating, and implementing various commercial agreements involving intellectual property such as assignments, licences, franchise agreements, joint venture agreements, R&D agreements, service agreements, settlement and coexistence agreements, confidentiality agreements, and artiste agreements.

Wilson is adept at handling trademark and copyright-related claims, including urgent injunction applications in the High Court of Hong Kong. He also manages trademark oppositions, invalidations, revocations, and related appellate and administrative proceedings in East Asia and Southeast Asia. Wilson also coordinates intellectual property investigations and enforcement actions throughout Greater China.

Wilson was recognised as a "Rising Star" in Intellectual Property by Asialaw Leading Lawyers in 2017, and has been listed as a "Rising Star" by Managing IP's IP STARS annually since 2019.

Areas of FocusIntellectual Property
Professional QualificationsSolicitor of the High Court of Hong Kong, 2015

EXPERIENCE

  • Managing McDonald's trademark portfolio dealing with new filings, renewals, assignments, oppositions, invalidations and enforcement across Asia.
  • Advising HSBC on a full range of trademark and brand protection matters, including trademark filing, prosecution and portfolio management globally.
  • Advised a luxury hotel chain on brand protection and brand enforcement in 20+ jurisdictions, including providing strategic advice on various registry proceedings and the global co-existence and settlement negotiations with a global French winemaker.
  • Advised a number of multinational corporations on IP licensing in relation to procurement contracts, partnership arrangements, collaboration agreements, large-scale trademark sublicensing and other commercial transactions.
  • Advised a cloud-based software company on a complex brand and trademark license for a strategic partnership in China.
  • Advised a well-known toy and entertainment company on the distribution of its entertainment programs and brand licensing agreement in the Asia-Pacific region.
Languages
  • English
  • Chinese (Cantonese)
  • Chinese (Mandarin)
Education
  • The University of Hong Kong, PCLL, 2013
  • The University of Hong Kong, LLB (Hons), 2012

Awards

  • Rising Star, 2024 - Managing IP

Connect

Phone

+852 2103 0432
(Work, Hong Kong)
+852 2810 1345
(Fax, Hong Kong)