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27 September 20221 minute read

DLA Piper advises Bluegem Capital Partners on partnership with Petromax

DLA Piper has advised the London based private equity firm Bluegem Capital Partners (Bluegem) on the financing for the partnership with Petromax group. The financing was provided by Oldenburgische Landesbank Aktiengesellschaft and comprises term loans as well as a revolving credit facility.

Bluegem is a specialist consumer-focused private equity firm that partners with management teams and founders to accelerate growth of strong consumer brands. With a track record of investing across Europe through different economic cycles, industry and market conditions, Bluegem have refined their investment strategy to focus on resilient consumer segments benefiting from secular megatrends, including Beauty and Personal Care; Household Care; Food and Beverage; Baby Care; Pet Care; Consumer Health and Nutrition; and Hobby and Craft.

The Petromax group is an outdoor hobby and lifestyle Group comprised of two renowned heritage brands, Petromax and Feuerhand. Headquartered in Germany with international distribution channels, the Petromax Group is recognised for a wide product assortment of high-quality outdoor equipment.

The international DLA Piper team was led by partner Dr Wolfram Distler and included senior associate Patrick Reuter, associate Ilgin Ayhan (all Finance, Frankfurt), and further DLA Piper lawyers in Luxembourg.