Samantha O'Brien focuses on financial services regulation, including regulatory requirements for providers, advisors and distributors of general insurance, other risk products, financial products and payment systems.

Samantha advises on Australian Financial Services (AFS) and Australian Prudential Regulation Authority (APRA) licensing requirements and relief, legislative compliance, product development and distribution arrangements, compliance systems and general commercial arrangements, such as joint venture and 'white labelling' arrangements.

Samantha also acts for financial services clients in relation to business sale and acquisition transactions as well as providing for general corporate and life insurance and commercial advice to financial product intermediaries, such as insurance brokers, agents and underwriting agencies, credit intermediaries and financial planners.