Law à la Mode: Registrations with US Customs; Trademark harmonization across the GCC; and more

Issue 19

Law à la Mode

  • Ruth Hoy
  • Chloe Hersee
  • Jack Randles
  • Emily Leach

The UK editorial team is delighted to bring you the 19th edition of Law à la Mode, the quarterly legal magazine produced by DLA Piper’s Fashion, Retail and Design group for clients and contacts of the firm worldwide.

This edition contains business-focused articles exploring ways of keeping your brand in shape for a potential investment or takeover, and how to extract value from your brand in a situation of financial distress. We also delve into the hidden costs of supply chains and how the fashion industry can help combat such problems.

Read a selection of articles below, or download the full Law à la Mode as a pdf.

We hope you enjoy this edition of Law à la Mode. If you have any comments, please get in touch with the Fashion, Retail and Design Group via our email address:

In this issue

  • Tools to prevent counterfeit goods from entering the United States
    25 Apr 2016

    One of the frequently noted yet seldom discussed benefits of trademark and copyright registration in the United States is the ability to record those registrations with US Customs and Border Protection (CBP).

    Recording US trademark and copyright registrations with CBP can provide fashion brands with valuable information to inform their efforts in the fight against counterfeit goods for a relatively low cost. The cost to record trademarks with CBP is $190 per international class registered; for copyrights, the cost is $190 per registration. These fees allow brand owners to record their intellectual property with CBP for a term of 20 years.

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  • Retailer trends: In-store big data analytics
    25 Apr 2016

    Gone are the days when the CCTV outside the dressing room was only there to dissuade – or help prosecute – shoplifters.

    Bricks-and-mortar retailers are increasingly moving from the real world to the virtual world as they collect more and more data about current and would-be customers, and engage specialists to analyse the implications of that data.

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  • Top tips for employers dealing with cybersecurity issues
    25 Apr 2016

    The most important step a business can take to protect itself is to put measures in place to prevent cybersecurity breaches from occurring in the first place. A number of employee related preventative measures are often overlooked. Employers must ensure that their employees are educated about risks the company faces in respect of cybersecurity, what to do to prevent such risks from materializing and, if they do materialize, what steps to take to mitigate the effects of a breach.

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  • GCC trademark law: Coming soon?
    25 Apr 2016

    The concept of a harmonized law across the six GCC countries (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE) has been around since the 1980s.

    The GCC Trademark Law was published in 2006 and revised in 2013, but implementing regulations are required in order to enact it. We understand that the regulations will be published in 2016 and the Law will then be passed at a national level. This is good news for international brand owners who currently face inconsistencies in trademark rules on registrability, registration and enforcement across the GCC. This article highlights some key features of the Law and its implications for anyone protecting and exploiting marks in the region.

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