DLA Piper has advised Zoetis, the leading global animal health company, on its acquisition of the Austrian agricultural technology start-up Smartbow.
Previously, Smartbow had already concluded a deal with Zoetis to drive its international expansion in order to ensure the global distribution of its monitoring system for cows.
"We are delighted to have advised Zoetis on its expansion into the Austrian market and this highly innovative area."
Smartbow was founded in 2009 and has sold about 100,000 intelligent ear tags up until now. The cows equipped with these ear tags can be located and their health status can be monitored by means of via wireless stations and machine learning systems. Now Zoetis will supply this market with the Austrian innovation.
Zoetis, a US company and former Pfizer subsidiary, is the world leader in animal health products and generated $5.3 billion in sales in 2017. Building on more than 60 years of experience in animal health, Zoetis discovers, develops, manufactures and markets veterinary vaccines and medicines, complemented by diagnostic products, genetic tests, biodevices and a range of services. Zoetis serves veterinarians, livestock producers and people who raise and care for farm and companion animals with sales of its products in more than 100 countries.
Vienna-based Corporate partner, Elisabeth Stichmann, who led the team advising on the transaction, said: "We are delighted to have advised Zoetis on its expansion into the Austrian market and this highly innovative area."