DLA Piper France launches the English version of the Digital Guide (DLA Piper white book on digital transformation) co-edited with the leading business magazine Option Finance, aimed at summarizing in one ‘white book’ the main legal topics and issues regarding the digital transformation.
For the 1st time at DLA Piper, more than 15 Partners and 10 associates from 5 practice groups (IPT, Corporate, Employment, Tax, Lit&Reg) came together and authored in-depth articles around 11 key themes affected by digital transformation including Big Data, Cybersecurity, Internet of Things (IoT), Data protection, Blockchain, RegTech, and Capital Venture.
Digital transformation is impacting every sector and every industry and as such is a challenge for law firms and their clients. Understanding how digital transformation impacts on clients' business is key to being a leading business law firm.
A collaborative work
The Guide was also informed in every chapter by interviews with entrepreneurs and business leaders who have witnessed the transformation of the economic world up close:
Pierre Sirinelli, Sorbonne University, Jean-David Chamboredon (ISAI and Co-Président of France Digitale), Gilles Babinet (Digital Champion at the European Commission), Marion Carrette (OuiCar), Maria Gomri (Google France), Isabelle Rech et Brigitte Nisio (Carlson Wagonlit Travel France), Jean-Pierre Gérault (Comité Richelieu), Georges Nahon (Orange Silicon Valley and President of Orange Institut) and Nicolas Steiner (member and founder of Level39 and the FinTech Circle in Londres).
A comprehensive educational database for legislators and businesses
DLA Piper's Guide to Digital Media offers in a single work a comprehensive and forward-thinking approach to our society’s digital transformation, helping legislators and clients understand how this evolution impacts their business and how they can adapt to this new era.
It includes a glossary summarizing the vocabulary that clients and legislators need to understand the language associated with the digital transformation.
With its Guide, DLA Piper’s Paris aims to share its knowledge, following in the tradition of its publication on the recent reforms to the French Civil Code, for which it received "Standout Recommendation" in the "Business Development and Sharing Knowledge" category of the Financial Times’ Innovative Lawyers 2016 report.
An effective business development and training tool
Internal training sessions and webinars were further organized for DLA Piper global Tech sector lawyers, in order to raise awareness and enable them to stay up to date with all business issues related to digital transformation, that affect our clients from every sector.
A large-scale communication campaign
The DLA Piper team led a large-scale international communication campaign following the launch of the Guide:
- Creation of a dedicated webpage on the DLA Piper website and social media channels
- Communication (newsletters) circulated by email to DLA Piper clients all over the world
- An interactive digital version has been created and launched to our clients' benefit in February - stats show this marketing newsletter was the most successful sent out by our office in 2017
- A video presenting the project was created and made available on YouTube, Vimeo, LinkedIn and DLA Piper's website
- The Guide has been subject to a re-branding to match DLA Piper's brand guidelines to ensure it can become a DLA Piper publication:
An editorial success
The Guide du Numérique has been sent to 12,000 subscribers of Option Finance (mostly in-house and general counsels amongst which a significant number of DLA Piper clients).
It has received much praise from clients and prospects from all sectors and industries, many of them asking for copies for their French and global teams.
Over 14,000 copies of the Guide were circulated so far, and it has been reprinted many times in order to respond to increasing demand.
Guide du Numérique II - Sectors
In line with DLA Piper's sector-specific orientation, a sector-specific version of the Guide co-edited by Option Finance will be launched in France in the coming months.
Resources and authors details:
Access the white book online
Access the Digital Guide (PDF)
Access the rebranded Guide online