Joel has experience working with businesses, advisers, policy makers and tax officials from over 50 jurisdictions on a range of transfer pricing and international tax matters, across numerous industries.

In his previous role at World Bank Group, Joel was the technical lead on the provision of transfer pricing and international tax technical assistance to World Bank Group member countries and in engagement with other international and regional bodies on related policy matters. In particular, this involved drafting transfer pricing legislation, training tax administrations and engaging with the OECD on the Base Erosion and Profit Shifting (BEPS) project and with the WCO on the interface between transfer pricing and customs valuation. Previously he held positions with a Big4 in Australia and the IBFD in the Netherlands.


Transfer Pricing and International Tax Controversy:

  • Advised several large multinationals with respect to state aid issues involving transfer pricing
  • Assisted a global commodities company with the favorable resolution of a dispute involving a tax administration in Asia
  • Advised a large consumer goods company with the filing of mutual agreement procedure between the UK and Russia
  • Advised an FMCG business involved in a protracted transfer pricing controversy, helping to bring about a successful settlement of the matter

Advance Pricing Agreements:

  • Assisted a Fortune 500 fashion and apparel company with the development and implementation of a global APA strategy, including filing for bilateral APAs in more than ten European jurisdictions, with agreement reached in several countries, as filed, in less than 12 months
  • Assisted a Fortune 500 consumer products company with development of a European APA strategy involving bilateral APAs in more than five jurisdictions
  • Advised on numerous bilateral APAs involving a range of issues and countries

Transfer Pricing Policy Design and Implementation:

  • Developed a new operating model, involving the use of a multi-hub principal, for a large services group
  • Conducted a review and developed a new transfer pricing model for a complex trading business
  • Assisted a Fortune 500 company with the conversion to a buy-sell distribution model throughout Europe, including transfer pricing advisory and drafting of legal agreements

International Tax Advisory:

  • Advised a range of clients on Permanent Establishment, DPT and other international tax issues
  • Advised on establishment of an African holding company structure
  • Provided advice across a range of tax treaty issues (withholding taxes, permanent establishment, beneficial ownership)

Transfer Pricing and International Tax Policy Advice, Legislation Drafting and Capacity Development:

  • Delivered technical advice on transfer pricing legislation to Ministries of Finance in over 20 countries in EMEA and Asia-Pacific, including advising several countries on the implementation of advance pricing agreement programs, and trained tax administration officials from over 50 countries on transfer pricing and related issues
  • Assisted with the drafting of transfer pricing legislation and/or regulations for more than 10 countries (including; Ukraine, Ethiopia, Albania, Georgia, Bosnia and Herzegovina)
  • Represented the World Bank Group in international tax policy discussions with the OECD and other international organisations (IMF, United Nations, WCO), in particular with respect to the OECD/G20 BEPS project

Expert Witness Services:

  • Acted as an expert witness in a commercial arbitration (Netherlands) with respect to a range of transfer pricing issues (commodities, financing)
  • Acted as an expert witness in a transfer pricing case involving a multinational group in the semiconductor industry in Mauritius (decision pending)