Law à la Mode: The future of retail; Green fashion; E-commerce in China; Brexit update: trademarks and design; and more

Issue 22

Law a la Mode Issue 22

Law à la Mode


The UK editorial team is delighted to bring you the 22nd edition of Law à la Mode, the quarterly legal magazine published by DLA Piper’s Retail Sector group for clients and contacts of the firm worldwide.

In this issue, we hear from Stefaan Le Clair, Founder and Managing Director of Berenike Global Fashion Management, a Belgian national and expert on retail management and customer experience for fashion, department stores and home improvement retailing. He tells us about the changes he has seen in the retail sector over the last two to three years and his predictions for the next fi ve years. We also hear his views on evolving technology, its impact on the customer experience and the future of traditional brick and mortar stores.

We also bring you a selection of articles on how technology is transforming the retail sector, the impact of increasing compliance challenges faced by retailers and how “green” initiatives are driving change. And no UK edition of Law à la Mode would be complete without an article on Brexit; here, we bring you an update on the implications of Brexit for trademarks and designs.

Read a selection of articles below, or download the full Law à la Mode as a pdf.

We hope you enjoy this edition of Law à La Mode. If you have any comments, please get in touch with the Retail Sector Group via our email address:

In this issue

  • The future of retail
    3 APR 2017

    2014 was all about new technology; 2015 saw focus turn to customer experience; 2016 saw a shift to customer profiling; and 2017 has, so far, seen the dialogue centre on offline and online issues regarding consumer behaviour during the customer journey.

    Continue reading
  • Green fashion - the sustainable side of clothing
    3 APR 2017

    Several recent market studies support the assumption that a responsible and sustainable production as well as distribution of products plays a much larger role to consumers than it did in the past. This also applies in the retail and fashion sector and, as a result, sustainable or ecological behaviors have now made their way into trademark portfolios.

    Continue reading
  • Increasing compliance challenges for e-commerce in China
    3 APR 2017

    In 2016, China surpassed the US to become the world’s largest retail market. China is now also the world’s largest e-commerce market, with sales in 2016 of US$900 billion dollars, representing almost half of the global e-commerce market. Its success has been driven by factors including the proliferation of domestic marketplaces, an expanding middle class and improving infrastructure to support e-commerce.

    Continue reading
  • Brexit update - impact on trademarks and designs
    3 APR 2017

    Although some time has passed since the UK’s vote to leave the EU, the full implications of Brexit for trademarks and designs remain unclear. Statements made by EU and UK officials have not changed that position, nor did Theresa May’s Brexit speech in January 2017 provide any indication what path the UK may take with respect to EU trademarks and Community designs. The UK government’s White Paper entitled “United Kingdom’s exit from and new partnership with the European Union” published on 2 February 2017 is equally silent on this issue.

    Continue reading