Companies in the Fast Moving Consumer Goods and Retail arena must traverse a plethora of compliance and regulatory issues in New Zealand.

In addition, competition in the sector and an uncompromising need for efficiency, has created a sector where legal matters arise readily.

Online trading has also brought an international aspect to legal issues, as has the increased presence of multinational and franchised retailing systems inside New Zealand.

Food companies in the FMCG sector have an even greater challenge of compliance and risk management, as law and labelling is harmonised across Australasia.

DLA Piper New Zealand has breadth and depth of expertise in this sector.  We understand retailing and FMCG in New Zealand, and act for some of the largest providers and employers in the country.

We partner with companies to help thought leadership in both the retail and FMCG areas, and help them shape government and Australia-New Zealand policy.  We provide commercially sound advice across the full range of legal services including in:  competition law and advertising;  legislative and regulatory compliance (including certification and labelling);  consumer law;  product liability;  litigation;  taxation; employment law;  property law ;  overseas investment law;  privacy;  government affairs;  IP and technology;  mergers and acquisitions;  construction.

DLA Piper has a global presence, enabling New Zealand organisations ready access to on-the-ground advice in local markets around the world.  We can partner you no matter where you do business.

For international retail brands, we provide a depth of ready local knowledge and experience.


Foodstuffs North Island Limited
DLA Piper New Zealand advised on the largest corporate merger in New Zealand in 2013, of Foodstuffs (Wellington) Co-operative Society Limited and Foodstuffs (Auckland) Limited to create Foodstuffs North Island Limited, making them one of the three largest business entities in New Zealand. The merger involved consultation with the Financial Markets Authority, Commerce Commission, Takeovers Panel and Reserve Bank and also involved restructuring a funding package in the vicinity of NZ$992 million. The firm advised on corporate, employment, property, competition and tax matters.

Global Confectionary Company
DLA Piper New Zealand advises this multi-national confectionary company on numerous and varied campaigns in all types of media, including online, TV and radio. We have worked with agencies to develop a number of experiential marketing campaigns. We also provide corporate, property and employment advice.

Shareholders of Bell Tea & Coffee Company Limited
DLA Piper New Zealand advised on the sale of all of the shares in Bell Tea & Coffee Company Limited to BTCC Finance Limited. This required the renegotiation of an important exclusive distribution agreement, ongoing trading terms between the target and the sellers, the sale and lease back of a number of properties, and the complications of a partial management buyout.

We have prepared a Guide To Doing Business In New Zealand to help those venturing into the market navigate their way through local legislation to identify and maximise the many opportunities that are available.