Ally Clark

Ally's experience includes advising:

• Merlin Entertainments, a world leader in branded entertainment destinations, on its strategic international "Adventures Made Real" partnership with Mojang Studios. The partnership will see Mojang Studios' popular Minecraft franchise brought to life through permanent real-life themed experiences. The multi-format, multi-territory agreement will see Merlin invest in excess of GBP85 million into the first two attractions, launching in the US and the UK between 2026 and 2027. In the longer-term, Merlin plans to expand the experiences to other global destinations. Merlin's first global partnership with a gaming brand, the deal marks the latest milestone in the group's strategy to work with leading IP and brands across its estate
• Premier League on its commercial programmes
• Global digital platforms on many aspects of their UK and EU business including video games, content streaming, affiliate networks, online advertisements, entertainment ticket sales and other services; as well as other international intermediary, auction and business platforms including in relation to online safety
• Leading sports bodies and rights owners on their player data use, research and exploitation and related privacy and regulatory issues as well as AI and sports technology, social media and fan data; and teams playing regular season games internationally
• Video games and interactive entertainment businesses on a wide range of work including development, publishing and distribution agreements, the launch of online environments and MMOG, virtual currency, operating and promoting esports leagues and tournaments and M&A
• Advertising and PR agencies on major client campaigns in the UK and internationally, including in respect of brand endorsements, influencer and social media marketing; as well as other advertising work for brands and agencies including ad tech, ad clearance and media buying
• Luxury, athletics and leisure fashion brands on many aspects of their commercial arrangements including digital advertising, sponsorships, endorsements, content licensing and other ecommerce, advertising and consumer advice work
• A world leading operator of entertainment attractions on its attraction licensing, IPR protection, television projects, music licensing and marketing of location-based entertainment in the UK, Europe, USA and Asia
• Collective rights management organisations on all aspects of their copyright strategy including licensing terms, enforcement and regulation
• Betting, gaming and lottery operators on contractual and regulatory matters; as well as many other clients on contests, sweepstakes and promotions outside of the regulated gambling sector 
• Hotel chains and booking platforms on consumer regulatory issues in the UK and EU including in-room entertainment systems, content licensing and online customer journeys.