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Paula Mena Barreto

Partner
About

Paula Mena Barreto is a partner of Campos Mello Advogados' Intellectual Property and Data Protection practice, based in Rio de Janeiro.

Paula focuses her practice on issues involving intellectual property, including IP transactions (intellectual property agreements, transfer of technology and franchising) and prosecution and consulting services with regard to trademarks, copyrights, patents and software.

Paula's vast experience in data protection and privacy includes advising clients on the implementation of privacy policies, as well as data breach and privacy compliance issues in marketing, labor and consumer related aspects. She provides counsel on strategies for IP management, including legal due diligence for evaluation of IP assets and analysis of data privacy compliance, IP policies and litigation.

Before joining Campos Mello Advogados, Paula served as a lawyer at a prominent Brazilian law firm for 14 years.

 

DLA Piper and Campos Mello Advogados (CMA) are separate and independent law firms, which work in cooperation with one another. Partners of DLA Piper are not partners of CMA; and CMA partners are not partners of DLA Piper.

Bar admissionsRio de Janeiro, Brazil

EXPERIENCE

  • Advised a Brazilian energy company on the technology agreements related to the project for the construction of a second generation ethanol plant
  • Advised a renowned Brazillian pulp and paper company on the protection, management and registration of its trademarks in Brazil and abroad
  • Advised a renowned game company on IP issues related to online games, as well as the drafting of all agreements related to the protection of such intellectual property assets, data protection and for the ruling of its internet policies
  • Advised a Brazilian brewing company on the IP agreements related to the research and sale project of system that produces beverages through a capsule-dispensing method
  • Advised a famous Brazilian retired soccer player on consulting services and agreements related to intellectual property and rights of publicity
  • Advised a renowned relationship Social Media with the compliance of data protection and analysis of company's Terms of Use and Privacy Policy in Brazil
  • Advised a well-known group of companies, consisting of high-profile brands of apparel and luxury accessories, with data privacy issues and hotspot services in Brazilian stores
  • Advised media companies on issues involving copyrights, image and privacy rights related to media
  • Advised IT companies in Brazil regarding issues involving data protection, privacy and Internet
  • Advised a Brazilian education company on the software agreements and IP policies related to its activities
Languages
  • Portuguese
  • English
Education
  • Post-Graduate Degree, Intellectual Property Law, Pontifícia Universidade Católica 2002
  • B.A., Law, Pontifícia Universidade Católica 2001

Awards

  • Chambers Global
    2022 - Band 5, Brazil Intellectual Property
  • Chambers Latin America
    2019, 2021 - Up and Coming, Brazil Intellectual Property
  • Chambers Brazil
    2022 - Band 5, Brazil Contentious Intellectual Property: Trademark, Copyright & Trade Secrets
    2021 - Band 5, Brazil Contentious Intellectual Property: Trademark, Copyright & Trade Secrets
  • The Legal 500 Latin America
    2022 - Recommended, Brazil TMT: Media
    2022 - Recommended, Brazil TMT: Cybersecurity and Data Privacy
    2022 - Recommended, Brazil Compliance
    2021 - Recommended, Brazil TMT: Cybersecurity and Data Privacy
    2019 - Recommended, Brazil TMT
    2017 - Recommended, Brazil Intellectual Property
  • Paula Mena Barreto was included in the 2020 Best Lawyers in Latin America for Intellectual Property Law in Brazil.
  • Paula was named by Análise Advocacia 500 among the ten most admired professionals in Rio de Janeiro and was ranked first in her industry in 2019
  • Ranked in "Análise Advocacia Mulher" as top tier in Intellectual Property, Digital, Rio de Janeiro, 2021
  • Ranked in Advocacia 500: 2014 – 2016
  • Best Lawyers, Recommended lawyer in Intellectual Property 2018 – 2020
  • World Trademark Review, Recommended Lawyer in Trademark 2020 – 2021
  • Leaders League:
    • Recommended Lawyer in Data Protection 2019 – 2020
    • Highly Recommended Lawyer in Data Protection 2018
    • Recommended Lawyer in Media, Sports and Entertainment 2018 – 2020
Excellence and Relationship

Campos Mello Advogados was the first full-service Brazilian law firm to consistently use the NPS (Net Promoter Score) method. In the first year using the method, the firm achieved grade 83.

 

Publications

  • "A Importância de uma Política de Propriedade Intelectual em Tempos de Crise," Jota, June 2016
  • "Good Faith in Franchising," International Journal of Franchising Law, 2015
  • "Disputes Involving Franchising in Brazil," The Trademark Reporter, November 2015

Seminars

  • Speaker, "Online Piracy in Latin America," University of Miami, March 2017
  • Speaker, "Summer Olympics 2016," Legal Issues concerning Hispanic and Latin America Media, University of Miami, March 2016
  • Speaker, "Good Faith in Franchising," IBA/IFA 31st Annual Joint Conference, Chicago, May 2015

Memberships And Affiliations

  • Brazilian Bar Association (OAB), Rio de Janeiro
  • IAPP (International Association of Privacy Professionals)
  • LES Brasil (Licensing Executives Society in Brazil)
  • INTA (Internet Trademark Association)
  • Member, Copyrights Commission (Brazilian Bar Association)
  • Chair, Board of Directors of LES Brasil (Licensing Executive Society)
Additional Titles
  • Member of the Copyrights Commission in Rio de Janeiro (Brazilian Bar Association) - 2016 – Current
  • Vice-President of LES Brasil (Licensing Executive Society) 2018 – 2021
  • Vice-President, Copyrights Federal Commission (Brazilian Bar Association) 2019 – 2020
  • Co-Chair of the American Committee of LESI (Licensing Executive Society International) 2019 – 2021
  • Adjunct Coordinator of the Commission of Copyrights of the Brazilian Association of Intellectual Property- ABPI 2018 – 2021
  • President of the Industrial Property and Piracy Commission Brazilian Bar Association (OAB-RJ) 2007 – 2012

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