Rich Greenstein is a transactional lawyer with over 30 years of experience representing clients across multiple industries principally involving different aspects of franchise and distribution law, intellectual property, M&A and licensing.

Rich is the Chair of DLA Piper's Franchise and Distribution practice, ranked by the prestigious English research firm Chambers & Partners as the leading global and US franchise practice in their Chambers Global and Chambers USA guides. Rich has repeatedly been recognized in Chambers USA as one of the leading franchise lawyers in the United States, inasmuch as he is "respected by market sources for his skill on transactional matters," and clients have stated that "he knows franchising really well, and answers questions efficiently and quickly." In 2014, Rich received the Franchise Times Magazine Dealmaker Award. He has been listed in The Best Lawyers in America in the franchise law category.

Rich was a founding partner of DLA Piper’s Atlanta office in 2006 and he currently serves on DLA Piper’s Policy Committee. He is a member of DLA Piper’s Corporate and Private Equity practices in the Southeast.