Advertising and Marketing to Children


UNICEF is committed to helping companies and governments adopt best practice in relation to all aspects of children’s rights. This includes both the ways in which products and services are marketed and advertised to children and the use of children in advertising or marketing, and ultimately extends to any related laws, policies or practices that impact children as consumers.

The objective of the ‘Advertising and Marketing to Children’ project is to capture as much information as possible about the regulatory framework within which companies and their marketing and advertising agencies operate. This is both from a legislative perspective and where voluntary codes apply.

DLA Piper has been commissioned by UNICEF to conduct research across thirty seven jurisdictions and to produce this report which has been done with the support of UNICEF, lawyers from DLA Piper offices and associate firms around the world.

DLA Piper’s involvement in this project forms part of the partnership between DLA Piper and UNICEF which to the end of September 2016 has seen the firm undertake over 13,000 hours of pro bono assistance to an estimated value of some £3.3 million towards UNICEF’s global child justice programme.

This report is the result of an analysis of the regulatory framework with respect to advertising and marketing to children in different countries around the world.