Michiko Jo advises on both contracts and regulations relating to the supply of goods and services, and assists clients with marketing their products and dealing with enforcement authorities.

She has experience advising on the structure of transactions and the drafting of various commercial agreements relating to supply chains including agency, distribution, service agreements, business outsourcing, business-to-consumer contracts and supply chain finance programmes. Her EU and UK regulatory advice includes consumer law and regulations on food and non-food product labelling, advertising / sales promotions, product safety requirements / product recalls, and payments including payment services and e-money regulations.

In addition to product launches, Michiko has experience advising on issues with products which are on the market. She assists clients in managing situations requiring decisions and corrective actions, and provides strategic advice on sensitive matters which can affect the marketing of products in multiple jurisdictions.