How do companies optimize their digital advertising activities while complying with the CCPA? Assessing a company's digital advertising activities in order to understand associated data flows, obligations and responsibilities can be complex, in particular where companies rely on a combination of first party and third party data, resources and technologies—including ad agencies and various third party ad tech platforms as well as DMP, MMH and CDP solutions.
In this webinar, DLA Piper's Data Protection Privacy and Security Group examined CCPA's impact on programmatic and other digital advertising activities, including behavioral advertising, direct ad sales, analytics, and more. This program also highlighted the different impact of the CCPA on digital advertising activities compared to that of the GDPR and ePrivacy Directive. The goal of this webinar was to examine how companies can manage CCPA compliance while optimizing marketing ROI.
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Please contact Nyla Devall.