False advertising 101

15 September 2021 | 2:00 - 3:00 ET
2:00 PM - 3:00 PM (UTC-05:00)

In today’s rapidly evolving consumer landscape, brand content and advertising are woven into consumers’ lives in new and imaginative ways. At the same time, most industries face a growing volume of advertising claims. This presentation discusses false advertising and how it is regulated, what companies can do to support claims and avoid liability, highlights a few specific false advertising issues and identifies general best practices for advertising.

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Please contact Anne Nikolaus with questions.