Your brand is your image – but it is more than just a name or a logo. Valuable consumer recognition may derive from the look of your packaging, the tune of your jingle, or even the smell of your product. This presentation explored how trade dress law can be a powerful tool to distinguish your brand within the marketplace, and how to police those unconventional marks against encroaching competitors looking to free ride on your goodwill in the marketplace. We discussed the current status of the law and ways to maximize the protectability of your non-traditional identifiers of source.
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Please contact Anne Nikolaus with questions.