Supporting the power of your brand

Intellectual Property Update

Your brand is valuable, and it needs to be strong. DLA Piper’s lawyers provide guidance to help you protect your brand, your marks and your company throughout the business life cycle. See some of our most popular pieces.


  For a brand, collaborating with bloggers can help grow brand recognition and customer engagement. In Six top tips for mastering the brand and fashion blogger relationship, we discuss ways for brands to handle the relationship.
 
  Smart mirrors? RFID chips? In-store WiFi? CCTV? Prudent retailers understand that the spread of the Internet of Things into the shopping experience brings with it a host of legal issues. See some of our recent coverage here and here.
 
  China strives to shake off its reputation as a haven for counterfeits with a landmark ruling in favor of a luxury outerwear brand.
 
  Your company is in crisis mode, in the throes of a cybersecurity incident response. What do you do next? See our suggestions for tackling this frightening threat using familiar tools. And, more broadly, we advise, sound cybersecurity brings employees into the mix.
 
  Humanitarian supply chain issues are growing in importance. Worldwide, tens of millions of children have been left behind as their parents move to the cities to help meet the growing demand for manufactured goods. What can companies do to assist in upholding children’s rights?
 
  How in shape are you for a possible acquisition? The 7 questions you should be asking about the value of your fashion brand.
 
  Data protection is increasingly important to brands and retailers. The agreement around the US-EU Privacy Shield, we note, has hit a rocky patch. And we are closely following developments around the General Data Protection Regulation, a major reform affecting any company worldwide that processes Europeans’ personal data. Now that the GDPR is official, are you ready?
 
  President Obama has signed the Defend Trade Secrets Act, creating a federal claim for misappropriation of trade secrets – see our key points about this important change.