Eunice Chung focuses on domestic and international trademark prosecution, enforcement and clearance matters.

She also advises on product packaging and advertising issues in connection with highly regulated consumer products. Eunice's main areas of experience include food and beverage, technology, entertainment, retail and consumer products, fashion, and cosmetics.

Eunice counsels her clients in connection with customized brand development drawing from her in-depth knowledge of client businesses, marketing strategy and pertinent regulations related to consumer products and industries. In addition, she regularly advises clients regarding trademark selection/filing strategy, clearance and registrability analysis, numerous stages of prosecution of trademarks and global trademark enforcement programs, and negotiations related to trademark and domain name disputes.

With her significant global brand management experience in the retail industry and international business background, Eunice provides unique perspectives on the intersection of retail and consumer product industries, as well as deep understanding of Korean (native) and Japanese (proficient) corporate cultures and languages, which is vital to excellent, personalized client service.