Rich primarily practices in the lending markets, representing both lenders and borrowers in complex financings, including leveraged, asset-based and repo transactions.

Rich is a leading lawyer nationally in the "fintech" lending market, where he represents numerous fintech lenders – and lenders to fintech lenders – in financings secured by various types of fintech assets, including consumer and small business loans, merchant cash advances and trade receivables. Also, Rich regularly represents institutional buyers and sellers in structuring and negotiating repo and other safe-harbor transactions involving various types of loans, securities and other assets. Rich's clients include, among others, global commercial and investment banks, commercial finance companies, direct lenders, private equity funds and fintech originators.

Rich is a member of DLA Piper's North American Pro Bono Committee.