Greg's practice focuses on intellectual property, including U.S. and International trademark law matters copyright, advertising and media law. He advises clients on all aspects of U.S. and international trademark law, including trademark prosecution, clearance, maintenance and enforcement. Greg advises media companies and major brands to produce, license and monetize creative content. He assists media companies and brands in navigating their intellectual property and contractual rights that affect how campaigns are activated and content is distributed across all media. Greg also advises clients on structuring and negotiating influencer and celebrity endorsement and other advertising agreements.

Greg has been published discussing intellectual property law matters with NYSBA's Entertainment Arts and Sports Law Journal and on Playbill.