Alexis Fierens is IP & commercial law lawyer, with 17 years’ experience advising and assisting clients in various industries, with a special focus on the sectors of retail & consumer goods, and technology, media, sport & entertainment, and life sciences.

Alexis practices in all main fields of IP law (including trademarks, copyright, designs, trade secrets and patents) as well as advertising, unfair commercial practices, distribution, IT law and Sustainability & ESG. His clients include Belgian SMEs as well as multinational companies.

Alexis advises clients on the establishment, protection, strategy, exploitation and enforcement of their IP portfolio and represents them in pre-contentious disputes as well as in proceedings before the Belgian courts. Alexis, as part of the Brussels’ EU Centre of Excellence, is on top of new EU regulations, directives and other legislative initiatives in his areas of expertise and is also well versed in cross-border infringement and other IP litigation throughout the EU.

Whilst being pragmatic and realistic in disputes, always acting in the client’s best interests and working towards a settlement whenever possible, Alexis, according to clients’ and peers’ testimonials, is also a “sharp, competent and diligent IP litigator” with “excellent pleading skills” who “always goes the extra mile”.

Alexis is widely recognized as a leading individual and he and his team are ranked in all major legal directories, in which he is described, among other things, as “standing out from the crowd because of his sharp business acumen and great communication skills”. He regularly publishes legal articles and blogs, speaks at national and international seminars on various topics on IP rights and is a member of a number of local and international industry associations such as BMM, ECTA, INTA and ABA/BVA.