Our nationally recognized advertising team helps media companies and major brands produce and distribute content, structure and negotiate sports, entertainment and digital marketing deals, and navigate the ever-changing legal landscapes that affect how their advertising, marketing and promotional campaigns are activated across all media. We represent major consumer brands, major film studios, broadcast and cable television networks, online and mobile video distribution channels, retailers and their respective advertising, marketing and promotions agencies in all aspects of sports marketing, entertainment marketing and interactive marketing, as well as in innovative branded entertainment and e-commerce initiatives.

Among our clients are high-profile major consumer brands across every professional sport (NFL, NBA, MLB, NHL, MLS and NASCAR) in the United States, major motion picture studios, and broadcast and cable television networks.

Our transactional advertising practice includes structuring and negotiating media planning and buying agreements and league-level and team-level sports marketing and sponsorship agreements; preparing endorsement agreements with athletes, influencers and Hollywood celebrities; structuring and activating commercial co-venture campaigns; preparing and negotiating joint promotion alliances for product launches and tent-pole motion picture releases, e-sports telecasts, virtual reality productions and other innovative content initiatives; and analyzing and licensing copyright, trademark, publicity and other intellectual property rights associated with such projects.

We also assist with structuring and activating social media campaigns, branded entertainment initiatives and customer loyalty programs; licensing and protecting intellectual property rights; reviewing and clearing advertising copy for use in online and offline media; and negotiating creative agency engagement agreements.

In addition, we advise clients on compliance with state and federal regulations governing online and mobile gaming, fantasy sports initiatives and some of the highest profile sweepstakes promotions and competitions in the country.

Because every advertising campaign and content distribution project involves some level of consumer privacy, as well as the occasional employee privacy issue, we work closely with our Data Protection and Privacy team to navigate the US and non-US privacy and data protection laws and regulations that regulate the collection, use, sharing and protection of such data.