• Negotiating sports marketing agreements and structuring the corresponding campaigns
  • Negotiating endorsement agreements on behalf of major retailers and consumer brands with athletes, social media influencers and A-list celebrities from the sports, fashion, music and entertainment industries
  • Negotiating entertainment marketing agreements and structuring the corresponding campaigns in connection with tent-pole film releases
  • Structuring online, mobile and branded entertainment initiatives
  • Navigating the state, federal and international privacy laws implicated by such initiatives and campaigns
  • Preparing creative agency and media planning and buying agreements and the statements of work corresponding to complex campaigns
  • Structuring national commercial co-venture campaigns in which the purchase of a product also benefits a nonprofit or charitable organization
  • Advising on compliance with state and federal regulations governing online and mobile gaming, fantasy sports, virtual currencies, digital goods and some of the highest profile sweepstakes promotions and competitions in the country
  • Resolving disputes that arise between competitors in connection with national advertising through negotiation, litigation and National Advertising Division (NAD) proceedings