Canadian Food Inspection Agency seeks industry submissions on blended wine labelling

Wine labelling

Food and Beverage News and Trends

The Canadian Food Inspection Agency (“CFIA”) is asking for the opinions of industry members and consumers regarding proposed changes to the way blended wine is labelled in Canada.

At this time, the Food and Drug Regulations require a clear country of origin declaration on wine labels. In addition, an interim measure taken in 1994 allows for the following statement to be used as the country of origin declaration for blended wines containing domestic and imported wines: "Cellared in Canada by (company name), from imported and/or domestic wines".

Recent feedback from industry and consumers indicates that a "Cellared in Canada" statement is not informative, and may potentially mislead consumers. CFIA is now proposing to replace this statement with one of the following two proposed statements:

  • Primarily imported wines: "International blend from imported and domestic wines"
  • Primarily domestic wines: "International blend from domestic and imported wines"

The above proposed statements are intended to provide consumers with the information needed in order to make informed purchasing decisions. Industry and consumers are encouraged to participate in this consultation, by completing this online survey before June 30, 2017.

Contact DLA Piper (Canada) LLP’s Food and Beverage group for advice on any labelling or compliance issues.