Law à la Mode: Levi Strauss & Co and Google; Mystery shoppers and the GDPR; Monograms and trademarks; Counterfeit products in China and more

Issue 29

Law à la Mode

The UK editorial team is delighted to bring you the 29th edition of Law à la Mode, the legal magazine produced by DLA Piper's Consumer Goods, Food and Retail sector group for clients and contacts of the firm worldwide.

In this issue, we are delighted to feature an exclusive interview with Sandrine Besnard-Corblet, Chief European Counsel for Levi Strauss & Co. Europe on The Levi's® Trucker Jacket with Jacquard ™ by Google. We also have a number of other topical articles addressing mystery shoppers, the registrability of monograms, intellectual property protection and enforcement options for shoe brands in China and the rise of the subscription box retail model. We also take a look at technology and the sensory shopping experience.

We hope you enjoy this edition of Law à la Mode. If you have any comments or feedback, please get in touch with DLA Piper's Consumer Goods, Food and Retail sector group at retail@dlapiper.com.

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  • Material world
    16 December 2019

    How sustainability trends are shaping the future of the fashion industry

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  • Levi Strauss and Google: Connected, not distracted!
    16 December 2019

    Imagine a piece of clothing with tech built into the fabric providing an ever-expanding toolkit of abilities accessible by simple gestures. The Levi’s® Trucker Jacket with Jacquard™ by Google can do just that, which is what makes it so revolutionary.

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  • Mystery shoppers, dismissal and the GDPR in Belgium
    16 December 2019

    Many employers in the consumer goods and retail sector call on mystery shoppers to assess the quality of their personnel work and performance. What is the value of the reports drawn up by these mystery shoppers, in particular with regard to the GDPR?

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  • Monograms: Just letters or powerful trademarks?
    16 December 2019

    Some maisons have built their empire on motifs made by combining the initials of the founder’s name or, more generally, alphabetic letters. However, although the commercial value of monograms is not questioned, they are still made of letters of the alphabet.

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  • Protecting shoe designs in China
    16 December 2019

    China has grown to be one of the largest markets for fashion businesses in the world. However, with opportunities come challenges. In the Chinese market, one of the biggest challenges for fashion businesses is how to deal with counterfeit products. In this article, we discuss some of the options that fashion brands have to protect their shoe designs against counterfeit products in China.

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  • Subscribed, sealed, delivered: The rise of the subscription box retail model
    16 December 2019

    By paying a regular fee, subscribers receive a recurring delivery of products, often picked at random for the customer by the supplier. The convenience of these boxes appearing on the doorstep, coupled with the “reward uncertainty” for what might be in the box, can be a powerful strategy for keeping consumers engaged with brands.

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  • Hello, is it me EU’re looking for? The new era of payment authorization in Europe
    16 December 2019

    Retailers in the EU who take online or card-based payments from customers will be affected by the EU’s Second Payment Services Directive (PSD2), which was issued in 2015 and the subsequent implementing rules in member states. In the UK those implementing rules are the Payment Services Regulations 2017 (PSRs).

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  • Ambient commerce: The sensory shopping experience
    16 December 2019

    Picture this: you are walking home from work one evening after a tiring day. Out of the corner of your eye, you notice a digital display in a shop window. It greets you by name and flashes up an offer for your favorite chocolate bar. You enter the shop and the chocolate bar is waiting, ready to go. You pick it up and leave the shop; no further action on your part needed.

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