• Clearing, running and undertaking subsequent updates for an international prize promotion for a major tech brand covering approximately 50 countries.
  • Advising a global brand on various aspects (regulatory and transactional) of charitable promotions, across a number of jurisdictions.
  • Negotiating endorsement/ other talent agreements on behalf of major retailers and consumer brands with athletes, social media influencers and A-list celebrities from the sports, fashion, music and entertainment industries.
  • Advising a household name consumer goods brand on numerous comparative advertising disputes (as both complainant and respondent) with its major competitors across multiple territories (including before several national regulators).
  • Negotiating entertainment marketing agreements and structuring the corresponding campaigns in connection with major film releases.
  • Advising global operator of theme parks on advertising and marketing clearance, developing compliance policies, dealing with advertising regulatory breaches and complaints, and negotiating marketing aspects of brand licensing agreements.
  • Assisting a leading international consumer goods manufacturer on a competitor dispute regarding sustainability and environmental claims.
  • Advising an online fashion retailer, one of the fastest growing e-commerce companies in Europe, on their advertising & marketing roll-out around Europe.
  • Representing a leading global technology company in advertising and unfair competition matters, including coordinating several cross-border litigation matters, the placement of advertising campaigns, advertising clearance, promotions etc.
  • Advising a worldwide leading cosmetics company on various promotion and advertising campaigns, in particular cross-border campaigns.
  • Multi-jurisdictional assistance to two global sportswear brands on influencer marketing issues, and developing influencer terms and policies.
  • Producing influencer term templates for various well-known international brands.