Samantha O'Brien is a trusted advisor to many of Australia's largest financial institutions and financial services businesses as well as some of the most innovative Fintechs entering the market.

Clients engage Samantha for her expertise in the regulation of financial services product providers and advisers, her track record in financial product design and distribution and her experience in the sale, acquisition and transfer of insurance and financial services businesses and portfolios.

She is known for the strategic lens that she applies to her advice and the commerciality and practicality or her approach. Samantha’s clients include insurers, underwriting agencies, mutuals and insurance and credit intermediaries, banks, payment product providers, credit providers and Fintechs. Her expertise spans the development and distribution of their products, prudential regulation, AFSL and ACL licensing, compliance and breach management, and the development and implementation of customer remediation programs.

Samantha has assisted a number of financial services organisations to navigate their way through high impact regulatory changes and developments as well as the significant transformation and market consolidation in the sector. Importantly, she continues to assist numerous institutions with the implementation of the significant slate of reforms and regulator initiatives that have arisen out of the Financial Services Royal Commission.