Retail is an important sector for DLA Piper. We act as a one stop shop for retailers when it comes to identifying and addressing their legal and business needs and challenges.


  •  A retailer of luxury clothing and accessories, in its acquisitions of multiple fashion brands
  • A provider of  luxury home furnishings and accessories in its acquisition of a leading manufacturer and distributor of household outdoor furniture
  • A French international luxury group in the sale of its sports and lifestyle activities brand, via management buyout
  • An American multinational corporation that designs, develops, manufactures, markets and sells footwear, apparel, equipment, accessories and services in various corporate matters

  • One of the world’s largest jewelry brands in its expansion in the Americas region (Canada, Mexico, Chile, Argentina, Colombia, Peru and Canada) and in select matters in Canada, United States, APAC and EMEA regions

  •  An American retail and outdoor recreation services corporation in its acquisition of an adventure company

  • An executive management team and investors in the acquisition of a leading designer of men’s apparel and direct-to-consumer retailer 


  • A British multinational retailing company on the closing of all subsidiaries in Germany (62 outlets)

  • Two luxury brands in establishing new operations in emerging markets including work regulations and template employment contracts

  • A Swedish multinational clothing-retail company on collective labor issues, in particular works council consultation and litigation regarding working time, health and safety, bonus payments and temporary employees

  • One of the world’s largest fashion retailers on international employment and social security issues, including advising on regulations in new markets

  • An American clothing company and its affiliates with employment litigation and other counsel on employment matters throughout the US and Europe

  • An e-commerce website in the global employment aspects of its acquisition of an online marketplace for music gear

  • A major fashion retailer on labor and employment issues across the world, including day-to-day HR issues, local entitlements and benefits, global employment policies and global restructurings

Intellectual Property and Technology

  • A global British-based fashion retailer in the commercial advertising and prize promotional regulatory aspects of a global competition run across multiple social media platforms to identify a group of new models to be the retailer’s face in 2017 
  • A monthly beauty and cosmetics subscription service in structuring and activating its influencer model leveraging fashion and beauty stylists who have major followings on social media, and in all of its beauty industry sponsorship initiatives with major brands and fashion stylists
  •  A large fashion retailer as its exclusive data protection advisor, conducting a 51-country, multi-year compliance review of all the organization's subsidiaries operating under its eight global retail brands. This comprehensive exercise is unique because in addition to document reviews and interviews, we are conducting extensive on-site reviews of all operational functions within the organization such as sales, marketing, online sales, finance and vendor management.
  • A major big box retailer ‎in a lawsuit alleging violations of computer hacking laws through third-party advertising tracking technologies deployed on the retailer's website

  • Multiple high-end fashion retailers, in the creation and implementation of global marketing programs through multiple channels

  • A US company in the online and retail space on the implementation of in-store privacy practices, marketing initiatives, compliance with children’s privacy laws and the rollout of its new locations in Canada

  • High-profile major consumer brands, negotiating sports marketing agreements and structuring the corresponding campaigns across every professional sport (NFL, NBA, MLB, NHL, MLS and NASCAR) in the US

  • A leading athletic and leisure apparel company to expand the depth and scope of its intellectual property holdings and protection of its innovative designs, trade dress and branded products

International Trade, Regulatory and Government Affairs

  • An international retailer advising on regulatory aspects of testing and labeling of children’s products
  • An organic direct-to-consumer retail organic food kit company, advising on regulatory matters and providing risk analysis including USDA regulatory implications, organic claims, CGMPs, HACCP and food facility requirements
  • An international e-commerce platform regarding regulatory obligations, packaging and labeling, and supply chain matters for a variety of consumer products
  • A high-end clothing manufacturing regarding the recall of hoodies with potentially hazardous drawstrings
  • An international sportswear clothing company in the recall of heated clothing containing batteries
  • An athletic apparel and consumer goods company regarding a recall involving lead paint in apparel bag products
  • A leading multinational toy manufacturer in three concurrent Anti-Smuggling Bureau investigations in China. Successfully mitigated the VAT liability on imported tooling and preserved the client’s compliance record

Litigation, Arbitration and Investigations

  • A global cosmetics company to assist in enhancing its global anticorruption program in the wake of disclosed potential violations of the FCPA

  • A large-format retail store chain acting as lead counsel in a civil enforcement case filed in by the California Attorney General’s Office (Los Angeles) alleging unlawful business practices in violation of California’s Unfair Competition Law

  • An American clothing company in a major confidential FTC investigation of compliance with the FCRA

  • A US-based retail chain in a highly confidential investigation by the Department of Justice into an alleged hub-and-spoke price-fixing conspiracy in the home appliance industry

  • Numerous retailers and consumer goods companies in connection with packaging and labeling requirements, product recalls, and other regulatory compliance matters

  • A major personal care products manufacturer in an FTC antitrust investigation of alleged predatory conduct in violation of Sections 1 and 2 of the Sherman Act and Section 5 of the FTC Act; achieved closure of the two-year investigation with no action taken by the FTC

  • A Fortune 50 consumer products retailer in a non-public DOJ antitrust investigation in which our client was alleged to be the hub of a cross-border hub-and-spoke price fixing conspiracy. We resolved the matter with no enforcement against the company.

  • A multinational publically traded consumer products retailer based in the U.S. as antitrust counsel. We advise the company on the antitrust implications of a wide range of business issues, such as vertical distribution agreements and pricing practices.

Real Estate

  • A British luxury fashion house in its global real estate concerns, including the redevelopment of its flagship Regent Street and Bond Street stores in London
  • Luxury retailer on tenancy matters and leasing restructuring in Hong Kong
  • A European multinational group on all real estate work, including standard lease terms for outlets, restaurants and road service stations across Norway
  • An American retailer of general merchandise, tools, home appliances, clothing and automotive parts and services (and its affiliates and successors) as national real estate counsel, handling real estate financing, leasing, sale and sale/leaseback transactions involving hundreds of retail, warehouse/distribution and other properties
  • One of the top ten largest retailers in the United States in its 35-store expansion into the Chicago  metropolitan area; its 25-store expansion into Virginia, Maryland, and Washington, DC; and its development of regional distribution centers in Wisconsin and Maryland. We handled the acquisition, leasing, land use approvals and securing of tax increment and sales tax rebate financing for many of these sites

  • An American electric vehicle and clean energy company on several retail and office leases as part of its global expansion program and on the property aspects of charging stations and service centers

  •  A British multinational fashion retailer of clothing, shoes, make-up and accessories in its retail leases in California, Florida, Georgia, Illinois, New York, Texas and Virginia

  • An athletic apparel company in tenancy matters in Hong Kong, China, Singapore and Bangkok

  • A major domestic outdoor products manufacturer with respect to construction and financing agreements for the development of a $60 million manufacturing facility in Missouri

  • Six different landlords in the negotiation of Whole Foods leases as the anchor tenant in multi-family mixed-use development projects in Maryland, Virginia and Washington, DC


  • A New York City-based brand management company as part of a consortium that won the bankruptcy auction worth US$243.3 million for an American shopping mall-based specialty retailer in connection with its chapter 11 case in the US Bankruptcy Court for the Southern District of New York

  • A discount general merchandise retailer in its chapter 11 filing in the US Bankruptcy Court for the Northern District of Texas in Dallas

  • A British multinational retailing company with its chapter 15 filing by the foreign representatives in the US Bankruptcy Court for the Southern District of New York

  • A New York City-based brand management company in its purchase of the intellectual property of a luxury retailer – part of the Barneys New York chapter 11 case in the US Bankruptcy Court for the Southern District of New York

  • Represented an interested purchaser and bidder for certain assets of a retailer of furniture, home accessories and wall décor.

  • Represented a New York City-based brand management company as stalking horse bidder in the potential acquisition of Brookstone in connection with its chapter 11 case in the US Bankruptcy Court for the District of Delaware

  • An American chain of mall-based retail toy stores as counsel to secured creditor in connection with its chapter 11 cases in the US Bankruptcy Court for the District of Delaware

  • The New York-based US retail arm of London’s international affordable luxury clothing retailer with its chapter 11 filing in the US Bankruptcy Court for the District of Delaware

  • A neighborhood hardware store in its US$205 million sale to an American retail company specializing in home improvement through a voluntary chapter 11 petition in the US Bankruptcy Court for the District of Delaware

  • Prince Sports: represented Authentic Brands Group, LLC as purchaser of the designer, manufacturer and distributor of premier equipment used in racquet sports in connection with its chapter 11 case in the US Bankruptcy Court for the District of Delaware


  • A major shoe and apparel designer and retailer on indirect tax and customs aspects of restructuring its supply chain and related legal documentation

  • A global retailer in a customs planning project which included revising intercompany legal arrangements

  • A leading specialty retailer of children's clothing in the planning and implementation of an international restructuring project

  • A global multi-brand shoe and apparel company on supply chain planning and tax efficient repatriation as well as advanced pricing agreements

  • An American extreme sports lifestyle clothing brand in IP structuring and planning including analysis of optimal IP structure in light of tax rates

  • A fashion eyewear company in intercompany transfer pricing arrangements and global transfer pricing documentation spanning the US, Europe and Asia; also assisted with transfer pricing audit defense in the UK and Hong Kong

  • Global children’s apparel brands and specialty retail chains on state tax and transfer pricing planning, planning and implementation of global procurement operations from tax, customs and transfer pricing perspectives, bilateral APA applications, and customs valuation defense.