Our internationally recognized Advertising team helps media companies and major brands produce and distribute content; structure and negotiate sports, entertainment and digital marketing deals and navigate the ever-changing legal landscapes that affect how their advertising, marketing and promotional campaigns are activated across all media. We represent major consumer brands, major film studios, professional sports teams, broadcast and cable television networks, over-the-top (OTT) content distribution platforms as well as retailers and their respective advertising, marketing and promotions agencies in all aspects of marketing, with a differentiating emphasis on sports marketing, entertainment marketing and interactive marketing, as well as innovative branded entertainment and e-sports initiatives.

Among our clients are high-profile brands with sponsorship relationships across every professional sport in the US, as well as in many other countries, major motion picture studios, broadcast and cable television networks, major streaming platforms and the largest public relations agency in the world. We also advise regularly on sustainability / ESG aspects of advertising campaigns. Our advertising team is ranked by both Legal 500 and Chambers in various territories around the world.

Our transactional advertising practice includes structuring and negotiating media planning and buying agreements as well as league-level and team-level sports marketing and sponsorship agreements; preparing endorsement agreements with athletes, influencers and Hollywood celebrities; structuring and activating commercial co-venture campaigns; preparing and negotiating joint-promotion alliances for product launches and tent-pole motion picture and other content releases, esports telecasts, branded entertainment productions and other innovative content initiatives; and analyzing and licensing copyright, trademark, publicity and other intellectual property rights associated with such projects.

We also assist in structuring and activating social media campaigns and customer loyalty programs, licensing and protecting intellectual property rights, reviewing and clearing advertising copy for use in online and offline media, and negotiating creative agency engagement agreements.

In addition, we advise on compliance with state and federal regulations in the US and globally governing online and mobile gaming, fantasy sports initiatives, esports tournaments and some of the highest-profile contests and sweepstakes promotions around the world.

Because every advertising campaign and content distribution project involves some level of consumer privacy, we work closely with our Data Protection and Privacy team to navigate the US and non-US privacy and data protection laws and regulations that regulate the collection, use, sharing and protection of such data.