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13 June 20243 minute read

Top 10 FAQs about Intellectual Property – A Practical Guide for In-house Counsel

13 June 2024, 17:00 – 18:00 HKT

DLA Piper Hong Kong
25th Floor, Three Exchange Square
8 Connaught Place
Central Hong Kong

In today’s fast-paced digital landscape, the rapid advancements in technology, coupled with the prevalence of online platforms and generative artificial intelligence (AI), have created new challenges and opportunities in the realm of intellectual property (IP) rights.

We invite you to join us for an in-person seminar where our DLA Piper IP team will unravel the most pressing and frequently asked questions (FAQs) surrounding IP rights in the context of branding, marketing and AI in the digital age. The seminar aims to empower participants with practical insights and actionable strategies to safeguard their brands, navigate online marketing campaigns, and understand the implications of generative AI on IP rights. Real-world case studies and examples will be presented to illustrate key concepts and demonstrate best practices.

The seminar will delve into the following topics:

  1. IP protection and enforcement of brands and digital content – trade marks, copyright and designs;
  2. IP licensing and use of third parties’ IP rights – key considerations and practical guidance;
  3. social media and influencer marketing – the dos and don’ts of online advertising; and
  4. use of generative AI – the IP/commercial risks and best practices.

This seminar will be hosted by Edward Chatterton, Partner, Co-Head of Intellectual Property & Technology Practice, Asia, and Elizabeth Wong, Partner, IPT Practice, Asia.

CPD Point(s)

Hong Kong qualified lawyers are eligible to receive 1 CPD point for this seminar, subject to approval from the Law Society of Hong Kong.


Edward Chatterton


Elizabeth Wong