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12 April 20223 minute read

DLA Piper advises Vorwerk & Co. in US$255 million sale of JAFRA’s US and Mexico operations to Betterware

DLA Piper represented Vorwerk & Co. Eins Gmbh, JAFRA’s German parent company, in its sale of cosmetics company JAFRA's operations in Mexico and the United States to household appliance retailer Betterware for US$255 million. The transaction closed on April 7, 2022.

“We really appreciated working with our client as a team. Vorwerk and the sellers’ team are very professional, efficient and business-driven. This transaction involved several jurisdictions, and DLA Piper’s exceptional capabilities allowed us to effectively counsel our clients simultaneously in different countries,” said Diego Martinez, co-managing partner of DLA Piper’s Mexico City office, who led the firm’s deal team.

The DLA Piper team representing Vorwerk included partners Philip Rogers, Christopher Giordano, Frank Mugabi and John Guarin, associate Carina Meleca and foreign legal consultant Calafia Franco in the US, as well as partners Maria Rios and Jorge Benejam, senior associate Jaime Ancer and associate Melissa Martinez Echeverria in Mexico City.

With more than 1,000 corporate lawyers globally, DLA Piper helps clients execute complex cross-border transactions seamlessly while supporting clients across all stages of development. The firm has been rated number one in global M&A volume for 12 consecutive years, according to Mergermarket.