AI and Intellectual Property

Generative AI is rapidly transforming how businesses create content, develop products, communicate with customers and manage information, but its use also raises a growing range of intellectual property risks and uncertainties. Who owns AI-generated content? Can it be protected by copyright? Could using AI-generated text, images or branding expose a business to infringement claims? What are the risks associated with the data used to train AI models, and what happens when confidential information or trade secrets are entered into an AI tool?

In this webinar, we will explore the key IP issues arising from the use of generative AI, including copyright ownership and infringement, training data, trade mark and brand risks, and the protection of confidential information and trade secrets. Drawing on recent litigation and differing approaches across major jurisdictions, we will examine how the legal landscape is evolving and what this means for businesses deploying AI in practice.

We will conclude with practical steps that in-house legal teams can take to manage AI-related IP risks, from reviewing AI platform terms and implementing appropriate governance and clearance procedures to establishing practical guidelines for employees using AI tools.

Register below to secure your place.

CPD Point(s)
Hong Kong qualified lawyers are eligible to receive 1 CPD point for this webinar, subject to approval from the Law Society of Hong Kong.

For more information contact Olaide Ogungbesan.

Useful resources:

• Algorithm to Advantage | DLA Piper Algorithm to Advantage
• DLA Piper's Global Trademark Guide - Home (dlapiperintelligence.com)
• Advertising Laws of the World | DLA Piper
• DLA Piper's Prize Promotions around the world - Insight Into Legal Requirements (dlapiperintelligence.com)