Unboxing dupe culture: Digging into the growing trend and its impact on brands

Tuesday, April 22, 2025 

The surge in purchasing counterfeit, knockoff, or “dupe” products shows no signs of slowing down, and the promotion of these goods on social media presents evolving challenges for brands. As companies work to mitigate these risks, they are encouraged to understand the impact of social media influencers and develop effective strategies.

DLA Piper Partners Staci Trager and Michael Isselin discussed the prevalence of dupes, what brands should consider as they navigate these issues, and the growing number of influential creators embracing dupe products.

Staci and Michael provided insights on both legal and business considerations for brands in all industries – covering IP infringement issues, navigating talent deals, and potential PR pitfalls.

For more information
Please contact Maddie Line.

CLE credit was offered for this event.