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20 May 20182 minute read

Law à la Mode: Social Media Influencers & Effective Disclosures, IP and E-Commerce: Your basic checklist, Longchamp's Handbag Copyright Saga, IP Protection of Fashion Shows in Italy and more

Special Edition - INTA 2018

The UK editorial team is delighted to bring you this special edition of Law à la Mode, produced by DLA Piper’s Retail Sector Group for distribution to clients and contacts of the firm worldwide and marking the 140th Annual Meeting of INTA in Seattle.

In this edition, we explore how fashion brands look to capitalize on the ever-growing popularity of social media - such as the need for effective disclosures by social media influencers when promoting products or services (page 4). Meanwhile, our UAE office looks at online sales and e-commerce, examining IP factors to take into consideration when developing your e-commerce website in the UAE (page 6).

We also provide an update of the latest developments in relation to Longchamp’s ongoing attempts to obtain copyright protection for its Le Pliage handbags (page 7). As more and more designers are putting on immersive, experience-based shows, our Italian colleagues have provided a thought-provoking analysis of whether fashion shows themselves can be protected (page 9).

Finally, we explore the prohibition of certain forms of online sales in selective distribution models and whether this can be reconciled with legislative requirements (page 10).

We hope you enjoy this edition of Law à la Mode. If you have any comments, please get in touch with the Retail Sector Group via our email address: