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26 November 20182 minute read

Law à la Mode: Word of the industry's mouth; Enforcement of IP rights through Ukrainian customs register; E-commerce in Poland; The development of artificial intelligence in the fashion industry; and more

Issue 27

The US editorial team is delighted to bring you the 27th edition of Law à la Mode, the legal magazine produced by DLA Piper’s Retail Sector Group for clients and contacts of the firm worldwide.

In this edition, we include an interview with New York based indoor cycling company SoulCycle's Senior Director of Legal Affairs, Melissa Schoffer Farber, covering their brand focus and retail offering (page 4). We also explore the Ukrainian IP rights and the common mistakes and life hacks (page 6). Additionally, our Poland office explore how the internet provides a solution to the Sunday trading ban (page 7).

We also provide an update into the rise of AI in the fashion industry (page 8), the integral marketing role of the social media influencer (page 13) and an explanation of blockchain technology (page 16).

Other noteworthy developments in retail in the UK, France, Germany, Italy and Belgium are also included within this edition. We round out this issue with an explanation on how digital transformation is important for fashion retailers and how data protection is a tool used to ensure confidence and increase competitiveness (page 22).

We hope you enjoy this edition of Law à la Mode. If you have any questions please get in touch with DLA Piper's Retail Sector Group via our email address: