A practical approach to dealing with lookalikes, dupes and counterfeits in the global market

One of the biggest challenges facing brand owners today is the rise of the copycat. What can brand owners do to protect their rights and investment? In this series of three articles, we look at the different types of copycat and their public perception (including how the market for lookalikes and dupes has grown with the rise of social media); the current trends in copycat litigation around the world; and some practical takeaways for brand owners, with a focus on the luxury goods, fashion and beauty sectors.