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19 May 20202 minute read

DLA Piper advises Morning Consult in its US$31 million Series A financing

Global law firm DLA Piper advised Morning Consult, a leader in global data intelligence solutions, in its US$31 million Series A financing at a US$306 million valuation. The investment was led by Lupa Systems and Advance Venture Partners.

Founded in 2014, Morning Consult surveys tens of thousands of people around the world every day to deliver real-time insights to leaders in business, economics and politics.

Morning Consult Brand Intelligence (MCBI), the company’s flagship product, features daily tracking of key brand metrics for more than 3,000 brands in 15 countries. Morning Consult Economic Intelligence (MCEI) offers a daily gauge of consumers’ confidence in the economy, businesses and their own financial futures, and Morning Consult Political Intelligence delivers unrivaled insight into dynamics across all legislative levels.

“Morning Consult is one of the fastest-growing technology companies in North America, and DLA Piper was very pleased to assist with this impressive financing round. The round will help Morning Consult to accelerate the development of its transformative market research technologies,” said Jeff Lehrer, co-chair of DLA Piper’s US Emerging Growth and Venture Capital practice, who led the firm’s deal team.


In addition to Lehrer, the DLA Piper team representing Morning Consult included associate Cara Hupprich.


DLA Piper’s Emerging Growth and Venture Capital practice includes more than 200 lawyers in the US who provide strategic counsel to emerging companies in high-growth industries, including biotech, manufacturing, communications, software and semiconductors. In 2019, the firm handled nearly 700 venture capital financings totaling over US$10.3 billion. Over the last three years, DLA Piper has completed more than 2,100 financings totaling over US$31 billion.

DLA Piper's global Technology sector lawyers work across practice areas and offices to support technology clients – from startups to fast-growing and mid-market businesses to mature global enterprises – doing business around the world.