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Matt Gruenberg

Matthew Gruenberg


Matt Gruenberg is an experienced transactional lawyer who devotes his practice to the franchise and distribution industry, where he represents and provides counsel to clients in matters involving franchise and distribution law, mergers and acquisitions, joint ventures, licensing and strategic partnerships, debt and equity financings, and real estate issues.

Matt’s clients include public and private companies, private equity institutions and portfolio companies, and high-profile individuals in such industries as manufacturing, textiles, healthcare, sports and fitness, restaurants and food service, fashion and apparel, hospitality, real estate, entertainment, advertising and media, financial services, and technology. 

Matt has experience handling transactions and regulatory compliance in the Americas, Asia Pacific, EU, Middle East, and Africa.  He also has considerable experience counseling clients through complex disputes, including matters involving parallel investigations by regulatory agencies.

Bar admissionsCalifornia


Representative Transactions

Matt has represented:

  • Berkshire Hathaway HomeServices in its initial franchise offering
  • Mayweather Boxing + Fitness in acquisition of Kick House and in its initial international franchise offering
  • Mathnasium in sale to affiliates of Roark Capital Group
  • Twin Peaks in sale to FAT Brands (NASDAQ:  FAT)
  • Affiliates of Platinum Equity in purchase of Valpak
  •  Affiliates of Berkshire Hathaway in purchase of Intero Real Estate
  • Affiliates of LightBay Capital in purchase of FastSigns
  • Affiliates of Roark Capital Group in purchase of Sonic Drive-In
  • Jamba Juice in sale to Focus Brands
  • Oakwood Worldwide in purchase of ExecuStay
  • Affiliates of Franchise Group (NASDAQ:  FRG) in refranchising Buddy’s Rents stores to Bebe Stores, Inc. (QTCQB:  BEBE)
  • American Securities in franchise system acquisition diligence
  • StretchLab in sale to Xponential Fitness
  • Res-Care in purchase of Angel Companions
  • Pitfire Pizza in sale to KarpReilly
  • Christy Dawn in sale to KarpReilly
  • Daybase in its initial franchise offering
  • The Agency in its initial franchise offerings in the United States, Canada, EU, UK and Caribbean Islands
  • PetWellClinic in its initial franchise offering
  • Retail Zoo in U.S. master franchise offering
  • Oakwood Worldwide in master franchise sale covering 13 countries in Africa and the Middle East
  • ProTaper in global license with American motorcycle manufacture
  • J.D., University of San Diego School of Law
    Alumni Scholar
  • B.S., University of Colorado at Boulder


  • Franchise Law Journal, Topics Editor (2018 – 2020), Associate Editor (2020 – present)
  • The Legal 500 United States
    2019 - Recommended, Commercial Deals & Contracts
  • Who's Who Legal: Franchise (17th Edition) 2019, (20th Edition) 2022
  • Franchise Times, Dealmakers, Judge (2019)
  • Franchise Times, Legal Eagle (2014-2020)
  • The Franchise Lawyer, Associate Editor (2015 – 2018)

Pro Bono

Matt is committed to supporting the firm's pro bono efforts. He has extensive experience advocating for asylum seekers before the U.S. Department of Homeland Security and discharged veterans before the Army Review Boards Agency.  Matt also has experience working with the Promise of Justice Initiative Jim Crow Jury Project on behalf of Louisiana inmates seeking relief from unconstitutional jury convictions.


  • Co-Author, Franchising & Distribution Currents, Franchise Law Journal, Spring 2019, Winter 2021, Fall 2021
  • Contributor, The Bankruptcy Handbook for Franchisors and Franchisees, ABA Book Publishing, July 2018
  • Co-Author, FTC's Data Security Authority Survives in Wyndham, The Franchise Lawyer, Vol. 17, No. 2, Spring 2014
  • Co-Author, Protecting the System: Ways That Franchisors Can Plan for Franchisee Financial Distress and Navigate Franchisee Receiverships and Bankruptcies, Franchise Law Journal, Vol. 33, No. 3, Winter 2014

Prior Experience

  • Earlier in his career, Matt served as an extern for the United States Attorney’s Office and with the Honorable Leo S. Papas at the United States District Court for the Southern District of California.

Memberships And Affiliations

  • American Bar Association
  • International Bar Association
  • International Franchise Association



+1 310 595 3018
(Work, Los Angeles (Century City))