Puesan advises UK and international financial institutions on complex financial services regulatory and compliance matters. She works with banks, investment firms, asset managers, insurers, payments businesses and digital asset firms on the regulatory issues that arise throughout the business lifecycle, from market entry and product development to strategic transactions, governance, investigations and regulatory change.
Puesan provides pragmatic, commercially focused advice on both domestic and cross-border regulatory frameworks. Her practice covers authorisations, regulatory perimeter issues, conduct and prudential requirements, financial promotions, governance and outsourcing arrangements, product structuring, acquisitions of regulated businesses, and regulatory engagements with the FCA and PRA. She regularly assists clients in navigating major regulatory developments and implementing large-scale compliance programmes.
Professional QualificationsSolicitor of the Senior Courts of England and Wales
EXPERIENCE
Advised a large retail banking institution on licensing and marketing requirements that apply to the cross–border provision of banking services across approximately 30 jurisdictions.
Worked with UK Finance and its members in responding to the FCA's Consumer Duty consultation.
Advised an international banking group on the application of UK CRR requirements and BRRD-related provisions in the PRA Rulebook.
Advised a global real estate investment manager on the establishment and authorisation of an FCA-regulated MiFID investment firm, including regulatory perimeter, governance, capital and compliance issues.
Advised an international proprietary trading firm on the implementation of MiFID II, including gap analysis, policy enhancements and regulatory controls relating to best execution, inducements, research, conflicts, transparency, reporting and client documentation.
Advised clients on UK and European financial promotion and regulatory authorisation requirements, including reverse solicitation and national private placement regimes under AIFMD and MiFID.
Advised an international e-money institution on product launches, governance arrangements, regulatory capital requirements, card scheme participation and FCA supervisory engagement.
Advised a major UK insurance firm in connection with parallel FCA enforcement and Skilled Person investigations concerning insurance distribution, governance and complaints handling.
Guided banks, platform providers and outsourcing firms on compliance with the EBA Outsourcing Guidelines and the PRA's expectations on outsourcing and third-party risk management.
Led multi-jurisdictional regulatory due diligence exercises in connection with acquisitions of regulated businesses, including LSEG's acquisition of Tora, FirstRand's acquisition of Aldermore Group plc and Fiserv's acquisition of AIB Merchant Services.
Education
Post Graduate Diploma in Legal Practice, Distinction
