Alexander has deep experience on a wide range of contentious and non-contentious matters, in particular in the fields of technology, branding and design, internet law and life sciences.


  • Successfully representing a manufacturer of water vapour fires in more than five court cases, both first instance and appeal, involving cross-border injunctions for the Netherlands, United Kingdom, Germany, France and Ireland, while also obtaining two seizures and coordinate parallel litigation in Germany.
  • Representing a market leader in bike security technology in infringement proceedings, coordinating parallel patent litigation in Germany and successfully upholding the validity of a patent in opposition proceedings before the EPO.
  • Representing and coordinating various patent enforcement actions for a market leader in e-bikes in multiples countries.


20+ years of hands-on experience as a cyberlawyer in all things digital, including:
  • dealing with a range of cyberattacks, cybercrime and online threats from e.g. animal rights activists, cybersquatters, hackers, hooligans, ‘bulletproof’ hosts and platforms facilitating on-line piracy.
  • obtaining a landmark decision on Google Adwords before the European Court of Justice.
  • acting for TomTom against jailbreaking sat nav devices and pirating maps.
  • cracking down on Europe’s biggest online platform for illegal streaming of football matches, securing victory both in first instance and appeal.
  • acting for FIFA in connection with illegal streaming of the FIFA World Cup against bad hosts, securing various court orders against multiple ISPs.
  • advising on the Ashley Madison data breach.
  • acting for Vodafone in relation to a disclosure request involving consumer fraud.
  • obtaining a landmark decision for Premier League against notorious bad host Ecatel.

Branding and design

  • Acting before the European Court of Justice in relation to bad faith filings and lack of intent-to-use.
  • Successfully representing an upcoming fashion label against The Sting upholding an injunction for copyright infringement in appeal.
  • Successfully representing an award winning furniture manufacturer against claims of copying minimalist design.
  • Handling cancellation-, opposition- and appeal proceedings before EUIPO for numerous (international) clients, including appeals before the General Court and the Court of Justice.

Life sciences and plant variety rights

  • Representing various clients in relation to infirngements of their plant variety rights, in e.g. both the ornamentals and vegetables sectors.
  • Successfully conducting and coordinating a dawn raid involving plant variety infringements.
  • Advising a medical device manufacturer on advertising of Continuous Glucose Monitoring.
  • Acting as an expert for the European Commission evaluating Horizon 2020 proposals on eHealth.