James Williams has extensive experience navigating the intersection of corporate, securities and intellectual property law in Web3.0 and crypto content transactions. He advises blockchain native companies on matters relating to venture financing, token generation events and airdrops, decentralized autonomous organization (DAO) structuring and formation, protocol design and regulatory compliance with the Securities and Exchange Commission.  

James also routinely acts as legal and strategic advisor to many of world's well-known brands on crypto and blockchain integrations. He has represented numerous professional basketball, football and soccer teams on crypto naming rights deals, fan tokens, non-fungible tokens (NFTs) and Proof of Attendance protocols. His work for global consumer brands, entertainers and media companies includes all aspects of metaverse and NFT commercialization, from branding and smart contract design strategy to handling of all transactional aspects, including metadata design, NFT minting and marketplace partnership agreements.  

Along with more than 20 years of legal experience, James has a diverse business background. He served as the CEO of a global consumer brand, and an operating partner for a venture capital fund.