Jordan assists companies ranging from early level startup companies to large scale mature companies on all aspects of brand development from inception through international expansion and beyond. Jordan has experience implementing and executing cohesive intellectual property growth and expansion strategies for a wide range of companies. Keys areas of experience include domestic and international trademark clearance and prosecution, trademark portfolio management, trademark, copyright, and 0 advertising enforcement work, trademark, copyright, and anti-counterfeiting litigation, including actions before the Trademark Trial and Appeal Board as well as federal litigation, and handling intellectual property issues arising on the Internet and social media, including initiating takedown efforts on online marketplaces and social media platforms.
She also has strong experience in establishing and protecting domain names for clients, including strategizing on confidential domain name acquisitions, domain name disputes- including Uniform Domain Name Dispute Resolution Procedures (UDRP).
In addition to assisting clients in all aspects of their intellectual property needs, Jordan's practice expands to advertising and marketing, including contests, sweepstakes and other promotional initiatives in the United States and internationally.
- Co-author, "Text to Image AI Generators: Familiar Legal Questions About This Novel and Fast-Growing Technology," The Computer & Internet Lawyer, May 2023