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14 June 20241 minute read

DLA Piper Canada advises Bridgepoint Development Capital and Equativ on merger with Sharethrough

DLA Piper Canada has advised Bridgepoint Development Capital and Equativ, the leading independent ad platform of which Bridgepoint Development Capital is the majority shareholder, on its merger with Sharethrough, a major independent adtech platform. The merger will establish one of the largest digital advertising marketplaces, enabling advertisers, content publishers and technology partners to optimize the value and reach of their programmatic campaigns. 

With over 720 employees, 18 offices, and combined recurring net revenues exceeding $200 million, the merger of Equativ and Sharethrough offers advertisers and media owners an independent, vertically integrated alternative to the web giants. This merger addresses the industry's need for effective, innovative solutions at scale. 

The DLA Piper team was led by partner Marc Philibert (M&A/PE) and associate Alexandre Lamoureux (M&A /financing) and included Vicky Li (M&A), Carly Meredith (employment), Marley Mintzberg (employment), François Tremblay (privacy), Kevin Fritz (tax), Catherine Pawluch (regulatory-antitrust) and Wendy Shin (regulatory-antitrust).

With more than 1,000 corporate lawyers globally, DLA Piper helps clients execute complex transactions while supporting clients across all stages of development. The firm has been rated number one in global M&A volume for 13 consecutive years, according to Mergermarket, and number one in M&A in combined global deal volume according to PitchBook.