Ana Belén Martell

Ana Belén Martell

Of Counsel
Ana Belén is distinguished expert specializing in trademark law. As the co-leader of the IP area (…) she is renowned for her strategic approach to protecting and maximizing the value of her client's brands.
— WTR1000, 2025
Lima
About

Ana Belén Martell is an attorney with over 16 years of experience in intellectual property and 7 years in life sciences, with a recognized practice in the protection and strategic management of intangible assets. She has advised pharmaceutical, biotechnology, consumer goods, financial, and other companies, supporting them in the design of regulatory strategies, the defense of their IP portfolios, and the resolution of complex disputes involving trademarks, patents, and software.

Her trajectory includes leading pioneering projects in genetic resources regulation, protection of intangibles (trademarks, patents, software, and trade secrets), and the comprehensive management of intellectual property portfolios at both national and international levels.

She actively participates in global forums on intellectual property and life sciences and serves as a lecturer and speaker, sharing her expertise on innovation, regulation, and the strategic management of intangible assets.

Areas of FocusIntellectual PropertyLife SciencesTrademark and Copyright LitigationPatent Development and StrategyHealthcare
BAR ADMISSIONSPeru
Languages
  • English
  • Spanish

AWARDS

  • Highly Recommended, Trademark Prosecution, Leaders League, (2025)
  • Highly Recommended, Patent Litigation, Leaders League, (2025)
  • Highly Recommended, Life Sciences: Healthcare, Pharmaceuticals & Biotech, Leaders League, (2025)
  • Recommended, Trademark Prosecution, Leaders League, (2019 – 2024)
  • Recommended, Intellectual Property Litigation, Leaders League, (2022 – 2025)
  • Listed, Bronze Category, World Trademark Review, (2025)
Education
  • Law Degree, Pontifical Catholic University of Peru
    with honors
  • M.B.L., Market Law, Peruvian University of Applied Sciences
  • M.A., Intellectual Property with a specialization in Pharmaceutical Law, Cayetano Heredia Peruvian University

Publications

  • Columnist, biweekly supplement El Emprendedor of Expreso, June 2017 – March 2020
  • Author, "Legal Treatment of Industrial Design Protection in Peru. Designs Rights: Functionality and Scope of Protection," Vol. 3, AIPPI Law Series, Kluwer Law International B.V., (2017)
  • Author, "Intellectual Property in Startups," Mujeres Ejecutivas, August 2017
  • Co-author, "Conflict between trademark cancellation for non-use and the Andean opposition," Actualidad Jurídica, September 2010

Seminars

  • Panelist, "Crypto Regulation in Peru," Perú Blockchain Conference, June 21, 2025
  • Speaker, "Specialization Course on Personal Data Protection, Intellectual Property and Competition Law," Revista Advocatus (University of Lima), May 12, 2025
  • Speaker, "Specialized Diploma in Consumer Law, Intellectual Property and Competition Law," organized by Zona Jurídica and the Bar Association of Sullana, March 15, 2025
  • Speaker, "Considerations for Software Development in Healthcare," Research and Innovation Directorate in Health (INS), August 20, 2024
  • Lecturer, "6th Biotech Specialist Program: Become a Regulatory Specialist in Biological Products," Mas Regulatorio, October 1, 2024
  • Guest Lecturer, "Biotechnology Products Regulation Course, Master's Program in Biotechnology," Universidad Nacional Mayor de San Marcos, November 8, 2025
  • Speaker, "Perspective of Intellectual Property in the Latin American Region," directed at Customs officials, organized by ASIPI, June 25, 2024

Media Mentions

  • Interviewed, "Label Change: Can You Use Your Brand on Another?" Gestión, January 20, 2025
  • Interviewed, "Why is trademark registration important for a company?" Gestión, January 2025
  • Interviewed, "Why is trademark registration important for a company?" Gestión, October 2016

Prior Experience

Before rejoining DLA Piper, Ana Belén led a boutique law firm specializing in intellectual property, unfair competition, life sciences, consumer protection, and data privacy. Previously, she headed the intellectual property, unfair competition, and regulatory affairs practice at a local firm and served as Legal Director at an international industrial property consultancy, where she led teams of lawyers and managed high-impact projects.

She began her career at DLA Piper Perú where she worked for more than six years in the intellectual property and unfair competition practice. During that time, she gained solid experience in strategic counseling, administrative and judicial litigation, management of national and international trademarks and patent portfolios, as well as intellectual property due diligence processes related to mergers and acquisitions.

Memberships and Affiliations

  • Peruvian Association of Industrial Property and Copyright (APPI)
  • International Trademark Association (INTA)
  • Inter-American Association of Intellectual Property (ASIPI)
  • Callao Bar Association

My latest insights

News

DLA Piper appoints Ana Belén Martell as Of Counsel and Head of the Intellectual Property...

1 September 2025 .2 minute read

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Phone

+51 616 1200
(Work, Lima)