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18 April 20224 minute read

DLA Piper advises Fyllo on the acquisition of Semasio

DLA Piper has advised Fyllo, a compliance-first platform providing data-driven marketing and regulatory solutions for high-growth industries, on the signing of a Stock Purchase Agreement with Semasio, a pioneer in unified targeting for digital marketing. The acquisition will enhance Fyllo's Data Solutions, including its Data Marketplace, which offers the largest ecosystem of cannabis and CBD purchase data, with new targeting and distribution capabilities.

Semasio, based in Hamburg, Germany, works with marketers to help them understand and reach their audiences, across 30 languages and counting, through three types of targeting: audience, contextual, and brand fit. Semasio will continue to serve its portfolio of leading clients around the world, which include global agency holding groups, independent agencies, brands and the industry's largest technology providers.

Based in New York City, USA, Fyllo is trusted by high-growth organizations to target and understand consumers, activate omnichannel marketing and loyalty programs, and navigate today’s ever-changing regulatory landscape. Fyllo’s software and solutions are used by Fortune 500 companies and emerging brands in highly-regulated industries.

The DLA Piper team was led by partner Dr Nils Krause and foreign associate Dan Li (both Corporate/M&A, Hamburg). The team also included partners Verena Grentzenberg (Data Protection), Dr Kai Bodenstedt (Employment), Dr Justus Herrlinger (Antitrust, all Hamburg) and Dr Björn Enders (Tax, Frankfurt), counsel Dr Mirjam Rüve (Corporate/M&A), Dr Nico Brunotte (IPT, both Hamburg), Sonja Beier (Real Estate), Sergej Bräuer (Antitrust, both Frankfurt), senior associate Georg Haberkorn (Employment, Munich) as well as associates Anastasia Max, Rainer Hartmann (both Tax), Alexander Rösch (Antitrust, all Frankfurt), Philip Weyand (Litigation & Regulatory, Cologne), Dr Samir Buhl (Employment), David Sanchio Schele (Data Protection) and Jonas Kranz (Antitrust, all Hamburg).

Also involved was a DLA Piper team from the US led by partner Scott Kapp as well as associates Lizzie Abramson and Christina Chapin (all Corporate, all Chicago), and further colleagues from DLA Piper offices in US, Denmark and Portugal.